With this huge potential customers, capturing a small portion can make retailers earn more profits. Beacon technologies is new and most likely very few developers and business owners are aware of its existence. And because of this, if early adapters use the technology to attract more customers is one great advantage because of the following reasons:
1 Beacon Technology can deliver relevant information to potential customers at the right place and the right time.
2. Traditional Marketing tool have smaller conversion rate than Beacon Marketing Technologies.
3. Beacon Marketing Technology enhance customers shopping experience by introducing new payment methods and helping them get the information they need with incredibly rich content and carefully designed website and video.
4. It can prevent customers frustrations when they cant find the products they need by sending them forms that will enable them to list those products and retailers can inform when the product is already in stock in invite them to come back.
I end this post with a sample news report featuring the beacon technology:
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