Friday, May 15, 2015

Ibeacon Apps Must Not Be Unique

Stores or the Stand-Alone shops that caters to people residing near where it is located can really get smarter with beacons. But ibeacons could not work by itself, it is always accompanied by a customized app. If you could imagine a scenario wherein there are hundreds of shops operating in one location and each one of these shops has implemented ibeacons with the basic objective of attracting more customers. This would mean the consumers has to download all the customized apps from each one of the shops. Having to install all of the apps is not a good idea at all, and seriously will just eat up the memory of the smartphone and this could be disastrous. This scenario will just render the effort of implementing ibeacons useless not to mention the tons of notification that consumers will receive. It has been proven that consumers usually uninstall apps that sends irrelevant notifications.

But there is a number of solutions to this problem. The best solution that I can think of is to have a service provider similar to free blog hosting site which provides a service that enable bloggers to start blogging in an instant.I really like the idea of because I don't have to be very tech savvy to create  a nice blog. All I have to do is register, think of a good blog title, choose the template, create the article, and the next day, I am able to track how many visitors I had the previous day, how did they got into my blog and which article they were able to read, which country they came from and so many more.

Now in the case of the service provider that can host the ibeacon app, the shop owner could just register and be able to do the following:
  1. Integrate the app with their back-end system like SAP HANA, online payment system, or any other software.
  2. Enable shop owners customize their Ibeacon security implementations
  3. Create Loyalty/Rewards/Membership Cards
  4. Create Discount Coupons
  5. Other Promotional Gimmicks
  6. The notifications should be keyword based just like what I mention in my previous article(My Mobile Application Idea using Ibeacons)
The service provider may also provide other tools like data analytics, tracking tools, ibeacon management apps, ibeacon calibration tools, etc.

This solution can be later on integrated into the Operating System so that every consumers need not worry about doing anything. It could be very convenient to have all their loyalty cards kept in one place and it will also be cool if all the purchases of the consumer can be integrated into their personal financial software to enable them to track their expenses.

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